Digital marketing is the practice of promoting and selling products or services using online channels such as websites, social media, search engines, and email. It encompasses a range of activities including content marketing, social media marketing, email marketing, and search engine optimization (SEO).
SEO is a critical component of digital marketing, focused on improving a website’s visibility in search engine results. This is achieved through various strategies such as keyword research, content optimization, link building, and technical improvements to the website. The goal of SEO is to increase organic (non-paid) traffic to a website and improve its ranking in search engine results pages.
Online business involves conducting business activities primarily through the internet, allowing for management of all aspects online with minimal investment compared to traditional businesses. Success in online business is achievable by focusing on unique ideas or skills and making connections online. With over 3 billion people online, starting an online business with a trending idea can lead to success.
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